Welcome to Pride Riot – where queerness is the main character and every item we make is a love letter to our community.

Born out of a desire to rebel against rainbow capitalism and boring basics, Pride Riot is your go-to for fiercely fun, irreverent LGBTQ+ apparel and lifestyle gear. Whether you're marching in protest, voguing at a warehouse rave, or just running errands in something fabulous, we’re here to help you express your pride with humor, edge, and authenticity.

Our collections are designed by queer creators who live and breathe the culture. We don’t do bland. We don’t do safe. We do bold statements, pop culture references, and inside jokes you’d only get if you’ve ever screamed “Yas!” while on the clock at work.

Pride is a riot. It always has been. And we’re here to keep the spirit of rebellion alive — one t-shirt, tote, or unapologetic slogan at a time.

Wear what you believe in. Start a conversation. Stay unserious. Always stay proud.